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At Issue } essential reading

Pfizer Launches Lipitor Mobile App

Tanya Irwin
Thursday, May 24, 2012
Advertising | Brand Capital | Brand Management | Brand Strategy | Culture | Digital & Social Media | Innovation | Research

The Lipitor For You “Recipes 2 Go” app is aimed at helping consumers manage their heart health on the go. The launch marks the first time that Pfizer has released a consumer mobile app for a prescription product in the U.S.

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