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At Issue } essential reading

Barriers to Change: The Real Reason Behind the Kodak Downfall

John Kotter
Wednesday, May 2, 2012

What no one seems to do is go back and ask: Why did Kodak make the poor strategic decisions they made? In 1993 they brought in from the outside a technology expert to be CEO. George Fisher was believed to be almost as good as Jack Welch or Lou Gerstner. Great CEO, people buried in the hierarchy who had all sorts of good ideas, and still poor strategic decisions. Why?

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