Social Sharing Data Vampires: They Vant to Suck Your Data
Thursday, May 17, 2012
Publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance in the digital age. They struggle to monetize online users, as the dimes from digital will never replace the analog dollars they no longer receive from print. They see social sharing as a way to drive page views on their traffic-starved websites. But many of these social-sharing tools are data vampires.
Read entire article >>>