Archive for March 2012
When Best Buy Co. (BBY) said yesterday it was closing 50 big stores and opening 100 smaller ones, the world’s largest electronics retailer was adjusting to reality: The era of big-box retail dominance is coming to an end. The new mantra is small box.
Wikipedia’s Next Big Thing: Wikidata, A Machine-Readable, User-Editable Database Funded By Google, P
Wikidata, the first new project to emerge from the Wikimedia Foundation since 2006, is now beginning development. The organization, known best for its user-edited encyclopedia of knowledge Wikipedia, recently announced the new project at February’s Semantic Tech & Business Conference in Berlin, describing Wikidata as new effort to provide a database of knowledge that can be read and edited by humans and machines alike.
Best Buy is on the same track that two former train wrecks were on, CompUSA and Circuit City. Today, Best Buy reported a fiscal fourth-quarter net loss of $1.7 billion and announced it is closing 50 stores. The basic pattern that CompUSA (closed brick-and-mortar stores in 2007) and Circuit City (closed stores in 2008) followed was: first select stores were closed, then more were closed, then all stores were shuttered or sold off.
You might not be willing to fork over a monthly subscription fee to read some of your favorite news sites, but would you answer a survey question? That’s what Google and a handful of well-known online publishers are aiming to find out.
What ideas are you building your company on? It’s an important question for all organizations, and some companies are responding with innovative and inspiring answers. Ideas shape our thinking, animate our endeavors, and serve as the foundation upon which we scale our institutions and companies.
Human nature: our curiosity can often be provoked when a conference is prefaced by NDAs that prevent participants from sharing the discussion externally. The net-net? That “next big thing” appears to be for brands to use ‘social’ more strategically, connecting with and engaging their customers more holistically to drive business growth.
Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the Audit Bureau of Circulations. Digital circulation soared to an estimated 3.29 million in the second half of 2012 from 1.46 million in the year-earlier period, a 125% increase, according to publishers' reports with the Audit Bureau.
When marketing is in alignment with the business, you are more likely to travel in the same direction. Alignment and accountability are the first steps every aspiring marketing organization must take to improve its performance management and measurement.
Local TV stations are using social media to extend their coverage and conversations with viewers. They're also working to create more integration with advertisers and device companies, according to panelists at the Socializing Local TV session during the 4A's Transformation Conference in L.A.
There are a couple of things that make a brand great: engendering good feelings to consumers and using those feelings to inspire them to make a purchase.