The E-Reader Story

It was just reported that Barnes & Noble fell short of market expectations, reporting a fourth-quarter loss of $57.7 million this week. Giving Barnes & Noble a much-needed lift for its growing but expensive digital business, Microsoft announced that it would invest hundreds of millions of dollars in Barnes & Noble’s Nook division, valuing the unit at $1.7 billion. But, while a nice infusion of cash never hurts, it will only go so far, unless it’s directed toward creating consumer engagement with the brand.

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