Jeremy Lin's Brilliant Score In Personal Branding: Trademarking 'Linsanity'

Jeremy Lin has just made the news again, as he leaves New York for Houston. Personally, as a New Yorker, I am terribly saddened, because he is not only a compelling player, who set a great tone for the Knicks…but he is also a savvy professional, who has pulled some interesting moves off the court, as well as on it. In fact, Jeremy Lin has taken personal branding to the next level – by trade marking his personal brand of mass hysteria – “Linsanity.”

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