As New Hogs Hit The Road, Harley Keeps Roaring
Wednesday, July 11, 2012
Last year, new advertising for Harley-Davidson was greeted with skepticism. The company had eschewed working with traditional ad agencies on the campaign, and instead became one of the very first marketers to pursue consumer-created work through crowd sourcing. Now Chief Marketing Officer Mark-Hans Richer is having the last laugh: Harley expects to repeat last year’s sales uptick of 6%, and its market share has been up 12 points in the last 4 years despite the Great Recession.
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