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At Issue } essential reading

6 Steps for Protecting Corporate Reputation in the Social Media Age

Layla Revis
Tuesday, January 3, 2012

It takes years to build a good reputation, but seconds to damage it beyond repair, as executives at companies from Dell to Domino’s certainly have found out. This was a sentiment echoed by executives at the Senior Corporate Communication Management Conference in New York when discussing social media and corporate reputation and how to embrace the new reality of immediate communications.

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