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At Issue } essential reading

Privacy Debate: Google Cannot Opt Out of New Brand Damage

Abe Sauer
Wednesday, January 25, 2012

It was a move many saw coming, eventually. Turns out, eventually was Tuesday. That's the day Google amended its user privacy policy to begin sharing data collected from users across all of its services, including Gmail, Google+, YouTube and even Android. The changes start March 1. There is no opt-out for users. There is also no opt-out of the PR nightmare Google's brand is about to weather.

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