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Archive for February 2012

At Issue } essential reading

The Other Academic Freedom Movement

Konstantin Kakaes
Feb 10, 2012

In the summer of 1991, Paul Ginsparg, a researcher at the Los Alamos nuclear laboratory, set up an email system for about 200 string theorists to exchange papers they had written. The World Wide Web was a mere infant—it had been opened to the public on Aug. 6 of that year. The string theorists weren’t particularly interested in making their research widely available (outsiders would have a tough time following the conversation anyhow). Ginsparg’s archive was a way for the theorists to communicate with one another.

Chipotle Is Apple

Matthew Yglesias
Feb 10, 2012

The burrito chain is revolutionizing food: Why doesn’t it get more respect? Hunting for business success stories in a recession is a difficult (and sometimes depressing) task. Most of the feel-good stories seem to come from the high-tech world and the burgeoning app economy. One important exception is Chipotle Mexican Grill, a company that shows there’s clearly room for growth and innovation in even the most basic sectors of the economy.

UK Supreme Court Now Accepts Official Requests Via Twitter

Emma Hutchings
Feb 10, 2012

The Supreme Court in the United Kingdom announced this week that it would accept freedom of information (FOI) requests (used by the public and media to ask for access to government documents) via Twitter after launching its own account. The social network could possibly become a new tool for legal and government institutions who choose to join.

Apple Market Cap Now Worth More Than Google And Microsoft Together

Catharine Smith
Feb 9, 2012

Apple, Inc. is on fire. The Cupertino-based company's stock soared past $490 per share on Thursday and is now hovering around $495. Shortly after 3 p.m. on Thursday, the company's market cap was valued at $461 billion, according to Google Finance. This makes Apple slightly bigger than both Microsoft and Google combined. Currently, Microsoft's market cap sits close to $258 billion, and Google's is $199 billion.

Curate Your Brand's Content With Pinterest

Rodney Hazard
Feb 9, 2012

Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. People use Pinterest to communicate through vibrant images and share their personal interests.

Stick It To Pinterest: Move Fast To Cash In On Your Own Pins

Meghan Casserly
Feb 9, 2012

Darling social media site Pinterest is taking heat after being revealed to have made a practice of embedding tracking code into links users post on their “boards” to generate revenue.

Bitly Fights for Social Analytics With Weapons-Grade Math

Caleb Garling
Feb 9, 2012

Bitly shortens URLs on web services like Twitter where space is at a premium. But nowadays, it’s also offering software for big businesses: Bitly Enterprise. With the help of the Kalman Filter, this software identifies which of your shortened URLs are generating the most interest amidst the sea of noise that is the internet. It’s not unlike locking onto a Soviet helicopter simply by turning your head.

How Dos Equis Uses Facebook To Keep Their Man Interesting To Consumers

Brandon Gutman
Feb 9, 2012

We spoke with Colin Westcott-Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA, about what’s keeping the Most Interesting Man in the World campaign successful. Delivering consumer craving content and utilizing Facebook as both a research tool and a marketing channel is making Dos Equis a category leader.

BBC, Sky News and CNN Grapple With Twitter Rules

Alex Fitzpatrick
Feb 9, 2012

The BBC, Sky News and CNN are trying to figure out how to make Twitter play nicely with traditional newsrooms. Sky News and the BBC released new social media guidelines this week, while CNN has suspended an analyst for controversial tweets.

Apple Edges Out IBM to Become the Top Brand of 2011

Dan Graziano
Feb 8, 2012

Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010.

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