Archive for August 2012
At Issue } essential reading
Wolfram|Alpha Personal Analytics for Facebook
After I wrote about doing personal analytics with data I’ve collected about myself, many people asked how they could do similar things themselves. Now of course most people haven’t been doing the kind of data collecting that I’ve been doing for the past couple of decades. But these days a lot of people do have a rich source of data about themselves: their Facebook histories.
How ‘orphaned brands’ survive
Last week’s sweeping victory for the [Apple] in a bitter patent dispute with Samsung came exactly a year after its reins were passed from Jobs to Tim Cook – who duly used the legal victory to rally Apple’s employees and restate values such as “originality and innovation” that Jobs had epitomised. In doing so, Mr Cook illustrated how brands can try to cope with being orphaned by a founding figurehead.
Retailers Are Media Companies In Denial
The technology surrounding today’s retail landscape has changed, and with this change comes a myriad of innovative opportunities that extend beyond our conventional way of thinking. Viewing these opportunities as “distractions” rather than opportunities risks losing ground to the competition.
The Currency of Digital Media: Views, Shares, and Comments
Did you know one comment on Forbes is worth 472 views of an article? And a +1 on Google Plus is worth 169 views, while a Share on Facebook is worth 31 views? Ken Krogue shares his analysis of the currency exchange of digital and social media.
Urban Outfitteres Brings Online-Only Items Offline In Latest Pop-Up Shop
The lifestyle retailer puts shopping for home furnishings and decor back in the real world for maximum product interaction and shared experience.
Customer Experience Should Be Part of Your Business
We researched a number of companies that overcame the multi-channel dilemma — systematically — by applying business discipline to the practice of customer experience in an integrated way. Here are three of their most effective strategies.
Does Your Strategy Match Your Competitive Environment?
How predictable are competitive conditions in your industry? How much power does your company have to shape its underlying competitive environment? These questions are critical to strategists, since clearly the kinds of strategies that work in predictable industries are likely to be worlds apart from those geared to shaping highly volatile environments.
Embracing Brand Equity While Changing Perception To Reach New Customers
Stationary furniture is the largest segment within the furniture category. To continue to grow the brand needed to shift deep-rooted perceptions and convince female consumers that La-Z-Boy offers more than recliners.
The Rise Of Visual Social Media
Blog posts became Facebook updates and Tumblr posts, which shrunk to Tweets and finally to Instagram or Pinterest. Here's how smart brands are navigating the new visual social-media era.
The Meaning of Ownership in an Era of Digital Objects
Author and interaction design researcher Richard Banks shares his thoughts on the interaction between storing memories digitally and physically. Richard is the Principal Interaction Designer at Microsoft Research‘s Socio-Digital Systems group, a team analyzing how families use digital and analog media and building technological objects in response.
