Archive for April 2012
At Issue } essential reading
Empathize Like A Doctor, Design Like An Entrepreneur
Every day it seems that we read about the launch of a new startup or technology application claiming to disrupt and reinvent the health care system. This flood of activity comes at a time when the health care industry is in dire need of entrepreneurial spirit, fresh perspectives and new skills. But to create products and services that have the potential to make a large impact, entrepreneurs and health care professionals need to work together.
Social At Work: Facebook's Lessons For The Enterprise
The forthcoming Facebook IPO, set for May, will be one of the greatest events in recent tech memory. It’s an irrefutable indicator of how far social networking has come and where it’s going. But what does this mean for the workplace? Is enterprise social networking, the so-called Facebook-like model at work, starting to take off as well or is it still in its infancy?
Social media keeps ski resorts from exaggerating snowfall
The era of social media is bringing more transparency to ski resorts' daily snow reports, with skiers and riders using smartphone apps, websites, tweets and video to spread the word in real time, particularly if traditional reports are off. And the industry itself has been quick to embrace social media to get the word out
Study: 'Big Data' poses opportunities, challenges
Marketers overwhelmingly recognize that leveraging massive data sets can help them improve business, but most feel they lack the tools to mine customer insights adequately, according to a study from marketing technology company DataXu Inc.
Suddenly Microsoft is the Hippest Tech Company Around
While Apple and Google are busy getting bad press for their privacy issues, labor practices and general big-evil-company wrongdoings, Microsoft has done some brand regeneration, making it look like the hippest tech company on the block these days.
In an Open-Source Society, Innovating by the Seat of Our Pants
The Internet isn’t really a technology. It’s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation. And it’s a philosophy that has begun to change how we think about creativity itself.
Does Salesforce.com Own The Social Enterprise?
What may be as out-of-date today is the fast-growing, feisty, focused, powerhouse’s core name. The .com part went out-of-fashion with the implosion of a bubble more than a decade ago, and as was made resoundingly clear last week, the San Francisco-based global entity is about a lot more than sales force automation. In fact, that is no longer the core focus. I spent a day at Cloudforce Expo Worldtour in San Francisco’s Moscone Center. The company updates were significant.
Cars in the Cloud: Trackable and Time-Stamped
When an aircraft crashes, investigators are able to retrieve useful information about what went wrong from the flight data recorder, more commonly known as the black box. (The data recorder itself is actually not black, not until it’s retrieved from charred remains.) Statistically speaking, plane crashes are rare occurrences compared to car crashes, so why not install a black box for cars?
From Apple to Zipcar, Auto Brands Hunt Millennials
Auto makers are deeply concerned that Millennials don’t care about vehicles nearly as much as they do about the next iPhone. So the companies have become decidedly more intent on roping in these car-reluctant twenty-somethings. That’s one big reason why, for instance, Ford has decided to set up shop, literally, in Silicon Valley, and why General Motors has turned for marketing advice to MTV.
Emirates Airline Repositions Brand
Emirates is launching a campaign aimed at evolving the airline from a travel brand to a global lifestyle brand. With the tagline “Hello Tomorrow,” the creative seeks to paint the Dubai-based airline as an “enabler of global connectivity and meaningful experiences,” according to the company.
