Nike's NFL Buzz: How Much Is Enough?

Nike is milking its moment in the sports world spotlight, with fans and football players alike buzzing about its new National Football League uniforms. Between the heavily-hyped unveiling ceremony in Brooklyn, the massive pop-up shop in Manhattan showcasing the new look, and the big anticipation of the draft April 26, it looks like Nike is barreling into its five-year NFL contract just fine. And outgoing Reebok’s fan jerseys are finding their way into bargain bins.

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