Archive for April 2012
Avon remains slow to catch up to the Internet, a platform that is increasingly important for hooking new consumers on brands. The New York-based beauty company has dabbled with iPhone and Android apps for smaller brands like Mark and has developed e-catalogs, but sales representatives say it isn't doing enough to help them win customers through new tools like social media, smartphones and tablets.
It can be a bit comical when tech companies inch their way into media. They usually do so after decrying ad models and living off venture capital. But everyone grows up, even tech platforms. Tumblr is the latest tech service to travel this road, announcing that it would allow advertisers to buy a “Radar” placement on the dashboard where Tumblr users aggregate their feeds.
Two-thirds of advertising spending is brand advertising, but online only one quarter is. In fact, if brand advertising dollars moved online in the same proportion that sales advertising has, it would almost exactly close the famous gap between time spent online and ad dollars spent online.
UK-based Black+Blum’s Eau Good water bottle embraces the centuries-old use of active charcoal to make every day tap water taste better.
Every day, more and more brands are creating compelling, original content, and the medium of choice for these initiatives is Web video. The latest example is Ford Motor Company’s collaboration with eco-focused media company SHFT.com, “The Big SHFT: 10 Innovators Changing Our World”, a documentary series profiling industry professionals who are trying to transform their industries with eco-friendly sustainability solutions.
After releasing two generations of iPhones with exactly the same form factor, Apple is expected to show off a new chassis design — and possibly new materials — in its sixth-generation smartphone. And a little-known alloy that Apple has quietly been using for the past two years could be just the ticket to make consumers swoon.
Best Buy should use Dunn’s departure as an opportunity to rethink how it sells gadgets. In particular, it’s time to abandon the idea of endless selection. If Best Buy wants to survive, it’s got to replace its hulking, teeming stores with smaller, less crowded, more intimate spaces.
Just a few months after the Nest’s introduction, it’s clear that Fadell and his new company also took another Apple lesson to heart: the constant need for tiny tweaks that are laser focused on making the user’s life easier. And also: the need to introduce big changes to the consumer slowly, over time. By looking at how Nest’s second-generation thermostat has evolved, we can see those two crucial ideals at work.
Call it a strategic inflection point for these companies, a common trend in the Valley, where scrappy startups are always a threat to stagnant corporations--not so much because of some new piece of technology but because of the disruptive idea behind it.
IBM has partnered with Honda and Pacific Gas and Electric (PG&E) to develop a pilot project that will allow electric vehicles to communicate with the power grid, receiving and responding to charge instructions based on the grid and the vehicle’s battery level.