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At Issue } essential reading

Ford Web Series Focuses On Eco Education

Ross Fadner
Thursday, April 19, 2012

Every day, more and more brands are creating compelling, original content, and the medium of choice for these initiatives is Web video. The latest example is Ford Motor Company’s collaboration with eco-focused media company SHFT.com, “The Big SHFT: 10 Innovators Changing Our World”, a documentary series profiling industry professionals who are trying to transform their industries with eco-friendly sustainability solutions.

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