Archive for April 2012
At Issue } essential reading
5 Mobile Trends Brands Need to Watch
Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative is a mainstay in South Korean and Thai schools. It’s easy to see what life will look like for the next generation of consumers, but will marketers be prepared? That will largely depend on whether they’ve considered these five post-mobile trends.
Amazon aren't destroying publishing, they're reshaping it
Google, Apple and Amazon are vying to become literature's new gatekeepers. But good publishing is about more than market share.
Inside Forbes: The 9 Realities of Building a Sustainable Model for Journalism
From Jeff Zucker, NBC Universal’s former CEO. In talking about digital video, he said: “Our challenge with all these ventures is to effectively monetize them so that we do not end up trading analog dollars for digital pennies.”
Agile, social, cheap: The new way NPR is trying to make radio
NPR is taking another stab at creating new programming, but the approach looks quite different. What’s different this time? The network seems to be taking a page from agile software development, the philosophy that products should be released early and iterated often.
Singularity University: meet the people who are building our future
Stanford University might have been the cradle for a hundred Silicon Valley startups and the hothouse for some of its greatest technical innovations, but the Singularity University is an institution that has been made in the valley's own image: highly networked, fuelled by a cocktail of philanthro-capitalism and endowed with an almost mystical sense of its own destiny.
How to Maximize Your Facebook Engagement
If you have a Facebook page, you likely know how important it is to get likes and comments. Without those, your EdgeRank suffers, and your posts are seen by fewer fans in the future. Here are some of the things you should keep in mind as you determine how best to engage your Facebook customers.
Something Is Rotten In The State Of E-Book Publishing
The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution.
More Proof Moms Are Your Best Target: Their Brains Are Built For Shopping
With an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly everything for everybody. What’s more, we now know that moms are even better shoppers than might be perceived in the marketplace due in large part to neurological research that didn’t exist until recently.
Power: Ace Hardware Top Home Improvement Retailer
Having a helpful and knowledgeable sales staff and making the shopping process easy are key drivers of customer satisfaction, according to the study, which measures customer satisfaction with home improvement retail stores based on performance in five factors.
How Great Leaders Create Game Changers
At one time or another all great leaders experience something so big and so impactful it literally changes the landscape – it’s what I call a “Game Changer.” A game changer is that ah-ha moment where you see something others don’t. It’s the transformational magic that takes organizations from a slow idle to redline.
