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Archive for October 2011

At Issue } essential reading

Beer Brands Feeling a Draught

Renée Alexander
Oct 24, 2011

The days of holding up two fingers to a bartender and getting a couple of glasses filled with generic beer from a tap are long gone. Instead, today’s pub-goers select their frosty-cold beverage from a long row of branded taps and receive their suds in a glass emblazoned with the particular logo. This is not your grandfather’s glass of draught.

Google+ readies new features

Joseph Menn
Oct 20, 2011

Google will roll out major improvements in the next three months to Google+, its new social networking service, as it seeks to close the gap with Facebook, the market leader. Early enhancements will include the incorporation of Google Docs, the word-processing application, which will make collaborating on documents easier “within days”, said Vic Gundotra, senior vice president of engineering, on Wednesday.

Billboards for the 21st Century Point Us to the Route Ahead

Jonathan Salem Baskin
Oct 19, 2011

You are driving down the interstate, looking for the nearest outlet of your favorite fast-food restaurant. The billboards tell you things you didn't ask to know, until finally one says there's an app that will find what you're looking for. You pull over, download it on the spot, and two exits later sit down to that perfect meal. This app, called RoadNinja, was launched late last week by the Lamar Advertising Co. You can check it out on iTunes. Its arrival suggests that CMOs still figuring their 2012 new-media budgets better include some for outdoor media.

The Top Creative Minds in Digital

Gabriel Beltrone
Oct 18, 2011

Unleashed into the digital wilds, creatives have responded with innovative, far-reaching ideas that leverage interactive’s unique attributes. We look at some of the people best utilizing the new technologies to create work that stands out amidst today’s multimedia clutter.

Tech Tops in Creating Emotional Connection

Judann Pollack
Oct 17, 2011

When it comes to brand love, consumers are notoriously fickle -- particularly when it comes to technology. That's apparent when combing New Media Metrics' Leap Index, which measures emotional attachment to brands to predict purchase behavior.

You Are What You Meme

Sam Leith
Oct 17, 2011

Have you met Maru? No? Maru is a cat. A cute cat. Is there anything special about Maru, apart from the cuteness, which, if we’re honest, he has in common with quite a few other cats? Maru is just a cat. But he’s also more than just a cat. Maru is a bellwether of the state of the culture. Maru is a meme.

Birth of a Salesman

Richard L Brandt
Oct 17, 2011

Jeffrey Preston Bezos was 4 years old when he first arrived at his grandfather's cattle ranch in Cotulla, Texas. The Lazy G is a sprawling 25,000-acre spread in the southwest part of the state—an unspoiled habitat of mesquite and oak trees, the home of whitetail deer (popular among local hunters), wild turkeys, doves, quail, feral hogs and sheep.

Steve Jobs's Legacy - And The Next Tech War

Robert Safian
Oct 14, 2011

In a few days Fast Company’s next magazine issue will begin arriving in newsstands and mailboxes. The issue has four different covers, and one of them features a picture of Steve Jobs. But this is not a commemorative obituary. In fact, the issue had already been printed at our plant when Jobs passed away. Instead the magazine offers a forward-looking analysis of what’s next for Apple--and how it will be battling with America’s three other favorite tech companies: Amazon, Facebook, and Google. We’ve dubbed this coming clash “The Great Tech War of 2012.”

YouTube Makes the Case That It Helps Build Brands

Claire Cain Miller
Oct 14, 2011

Despite online video and commercial-skipping DVRs, companies still spend 38 percent of their advertising budgets on television ads and just 1 percent on online video. YouTube is trying to change that.

As Economy Darkens, Google Is Booming

Cotton Delo
Oct 14, 2011

If we're headed into a second-dip of the recession, no one told Google. The company turned in a 33% surge in revenue in the third quarter on big increases in search, display, and increasingly, mobile advertising.


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