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Archive for November 2011

At Issue } essential reading

Hulu Makes Play for 2012 Political Dollars as TV Ad Prices Heat Up

Cotton Delo
Nov 14, 2011

TV continues to be the sledgehammer of political campaigns, with even the most digital-oriented candidates, like Scott Brown, who ran for a Senate seat in Massachusetts in 2010, only spending about 10% of their media budgets online. But that percentage is expected to inch upward in the 2012 election cycle, and sites like Hulu stand to benefit as media buyers look to buy political spots in competitive districts in expensive media markets.

Jeff Bezos Owns the Web in More Ways Than You Think

Steven Levy
Nov 14, 2011

The CEO of Amazon.com, in regulation blue oxford shirt and jeans, is sitting in a conference room at his company’s spiffy new headquarters just north of downtown Seattle. It is mid-September, exactly one week before he will introduce a new line of Kindles to the world. He has already shown me two of them—one with a touchscreen, the other costing just $79—but that’s not what’s truly exciting him. It is a third gadget, the long-awaited Amazon tablet called the Kindle Fire, that represents his company’s most ambitious leap into the hearts, minds, and wallets of millions of consumers.

The End of Pantyhose?

Libby Copeland
Nov 10, 2011

L’eggs has launched its first ad campaign in 15 years—but it may be too late to pull nylons back from the brink of extinction.

Google+, the Holy Grail of Search and Social

Shiela Shayon
Nov 10, 2011

Google+ Pages is the game-changer for brand presence on the web in a leap over the social networking garden wall and the next digital manifest destiny combining search and social.

Why Companies Should Listen to Occupy Wall Street

Eric Lowitt
Nov 9, 2011

A friend of mine doesn't have much respect for the Occupy Wall Street movement, and he's hoping the imminent arrival of winter will convince the protesters to pack up their tents and go home. I have a different view. I think companies are missing an opportunity to engage with an important stakeholder. Smart feedback allows companies to move faster, and while the "Occupiers" may seem a little vague about their message and their goals, they represent an important social movement. Companies would be wise to pay close attention.

What's So Great About Ikea, Anyway? Why No One in the World Likes Brands

Tim Fernholz
Nov 9, 2011

What if 70 percent of brands in the world disappeared overnight? Most people wouldn’t care, according to a new study of 50,000 people in 14 global markets performed by Havas Media, an international communications firm.

Why 'Pages' on Google+ Isn't Just Another Facebook

David Berkowitz
Nov 8, 2011

Google+ has been billed as a Facebook killer, its user homepage layout borrows heavily from Facebook, and now there are free self-service branded pages for marketers similar conceptually to what Facebook introduced in November 2007 – almost four years ago to the day. Despite all of this, Google+ is different. This is largely because Facebook the company has only one eponymous flagship product, and Google the company is using Google+ as both a networking hub and a social layer across its diverse suite of digital products.

Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more

Shirley Brady
Nov 8, 2011

Google officially launched brand pages on Google+, ending months of waiting. The Web giant's pitch to convince businesses and brands to sign up (and unseat Facebook's dominance as the go-to social destination for businesses):

Zigging Where Others Zagged, L'Oreal Focuses on U.S. -- to Beautiful Effect

Jack Neff
Nov 7, 2011

Most global packaged-goods and beauty marketers focus predominantly where the growth is these days: developing markets. Others are benefiting by catering mainly to upscale households left unscathed by the recession in developed markets. But L'Oreal has stood apart by actually stepping up its focus on the U.S., from where it expects to provide 70 million of the billion new consumers it hopes to add globally by 2021, ranking it just behind China and India in strategic importance. And it is doing so with the broadest portfolio in the business, operating in mass, prestige and even retail via such outlets as Kiehl's and Body Shop units.

McKinsey Says Big Data Can Change The Way Business Operates

Tom Groenfeldt
Nov 3, 2011

Big data can change corporate strategy, according to McKinsey. Big Data is a pretty abstract concept, especially in finance where it can be a challenge to see where differences in the quantity of data an shift into a change in the business. This article from McKinsey Global Institute uses concrete, although anonymous, examples for one of the clearest explanations I have seen.

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