Archive for December 2011
At Issue } essential reading
Why service design is the next big thing in cultural innovation
The lead producer of festivalslab Rohan Gunatillake gives four reasons why new thinking and tools can produce better experiences
‘Ford’ of Tech Companies, AOL, Must Keep Innovating, C.E.O. Says
It’s not easy being the Ford Motor of the Internet. And that, in short, is the predicament facing AOL, according to its chief executive, Timothy M. Armstrong, who spoke Tuesday as part of the three-day UBS media conference in New York.
Pillsbury Targets Tech-Savvy Mom With App Campaign
General Mills’ Pillsbury believes the generation of moms raised on email, Web and texting are also ready to use their smartphones to activate a TV spot. A new TV campaign for the brand’s Crescent baked goods can be recognized by the popular Shazam smartphone app to trigger mobile screens full of complementary content.
The 2011 Hot List Revealed!
This year, to celebrate the media world’s tumultuous and always entertaining transformation, Adweek’s Hot List goes 360 to track the best print, TV, and digital properties.
Patagonia, A Trailblazing Brand That Walks The Walk
On Black Friday, Patagonia ran a full-page ad in The New York Times telling consumers not to buy one of their jackets because it takes so much water and energy to make. This was one element of the company's Common Threads initiative, a brilliant brand-within-a-brand that offers a roadmap for companies trying to promote themselves as environmentally friendly.
For Ikea, It's Time to Overhaul Perceptions
When Chief Marketing Officer Leontyne Green joined Ikea in 2006, it was experiencing explosive growth, adding multiple locations a year. Today, the U.S. is still a top-performing market for the Swedish company, but the brand is in transition.
