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At Issue } essential reading

Why CEOs Should Watch the Royal Wedding

Rosabeth Moss Kanter
Monday, April 25, 2011

The wedding of Prince William and Catherine Middleton might seem entirely frothy and unworthy of the time of busy executives. It seems an inconsequential event — no new international alliances are formed, no policies will change within their home nation, and the young couple doesn't seem all that interesting. But the April 29 nuptials are one more example of the coming of the experience economy, in which people pay for the chance to participate at particular times (Farmville, anyone?), and expenditures on goods and services come in bundles tied to particular events.

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