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At Issue } essential reading

Codes Open New Front in Retail Wars

Jonathan Birchall
Tuesday, May 18, 2010

US retailers have become engaged in a battle for hearts and mobiles. As leading retailers, including Walmart and JC Penney, continue to grapple with the potential of the internet, the proliferation of smartphones has inevitably caught their attention. Three years after Apple launched its first iPhone, mobile connectivity is shaking up the way retailers do business, not only online but in their stores.

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