UE is a publication of Davis Brand Capital.
  • rss
  • feedburner
  • twitter
  • facebook
  • DavisBrandCapital.com

Archive for March 2010

At Issue } essential reading

The Digital Disconnect: In Relentless Pursuit of 'Connecting,' We Miss Out on Each Other

Tyrone Beason
Mar 14, 2010

While communication and gaming gadgets have convenienced and connected us in ways never before possible, they may also be profoundly hurting our ability to be social, empathic and involved with each other. The signs are everywhere — from the near collisions on city streets where drivers are too busy texting to pay attention to the virtual relationships on Facebook and the addiction to video games.

China Threatens Google

Jason Dean, Geoffrey Fowler and Aaron Back
Mar 14, 2010

A top Chinese minister warned Google Inc. "will have to bear the consequences" if it stops filtering its search results in China, suggesting there is little room for compromise in the high-profile showdown over censorship. Friday's remarks were the sharpest words yet in an unusual duel that could set a precedent for international business in the country and could escalate tensions between the U.S. and Chinese governments.

Great Brands Make Great Investments

Allen Adamson
Mar 12, 2010

For years marketing professionals have been telling Wall Street that brand value confers a genuine competitive advantage. For years Wall Street has smiled politely, pulled down its green eyeshades and told us to stick to our knitting. So you can imagine my surprise when a senior manager from Credit Suisse reported recently that, after undertaking an in-depth, facts-and-figures research study on the topic, the company had determined that brand value gives companies a genuine competitive advantage.

The Brand Dashboard: A Window to Relevance

Brian Solis
Mar 12, 2010

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility. Everything we thought we knew and valued is now in dire need of reassessment. We are entering into a time when we are affected by voiced sentiment in the public spotlight and backchannels of the social Web. What we hear, see and observe can and should touch us.

Disney Narrows Its Movie Focus, Building on Known Characters

Ethan Smith
Mar 12, 2010

The Disney studio, which is to unveil its production slate this spring, is backing away from one-off comedies like "When in Rome" and "Confessions of a Shopaholic," according to people familiar with the studio's new gameplan. In their place, Disney plans to focus on films that are essentially brands—like a planned Muppets movie—that can be exploited across its network of theme parks, videogames and commercial products. The recent success with "Alice in Wonderland" has given a new team of executives who run the studio confidence in their approach.

To Take on Botox, Rival Tries Rebate

Natasha Singer
Mar 12, 2010

Allergan and Medicis Pharmaceutical are the Coke and Pepsi of vanity medicine. Allergan makes Botox Cosmetic, the well-known injectable anti-wrinkle treatment. Medicis markets Dysport, a competing anti-wrinkle shot, in the United States. The Food and Drug Administration has approved both drugs to smooth skin furrows between the eyebrows. And now Medicis has introduced a new marketing campaign that pits Dysport directly against Botox, essentially issuing a Pepsi challenge for the wrinkle wars. The campaign is even called the Dysport challenge.

Marketers, Get Back to Boring

Pete Blackshaw
Mar 11, 2010

Here's the rub: We've got too much sizzle in the system right now. Social media garnishes every marcom conference and discussion, and I'm already bolting myself in my chair before the unstoppable tweet tsunami from the SXSW crowd over the next 10 days. We're obsessed. Join the conversation! Engage the conversation! Hell, spike the conversation!

H-P to Brandish Its Technology Credentials

Suzanne Vranica and Justin Scheck
Mar 11, 2010

In need of an image makeover after an aggressive acquisition spree, Hewlett-Packard is launching its first corporate advertising campaign in more than five years. The company, which consumers know primarily for its printers, says it is seeking to recast itself as a broader technology concern with a campaign featuring, among others, rapper Dr. Dre and stand-up comedian Rhys Darby, star of the HBO series "Flight of the Conchords." A person familiar with the matter estimated that the eight-week campaign will cost $40 million.

2010 is the Year of Location-based Social Media Tools

Matt Rhodes
Mar 11, 2010

It is a truth universally acknowledged that everybody makes predictions at the end of a year about ‘the big thing for next year’. Sometimes they’re right and sometimes they’re wrong. And sometimes you only really start to notice trends and change when you are in them. In social media it is becoming clearer and clearer that the big thing for 2010 is location-based tools.

Six Industries in Search of Survival

Booz & Company
Mar 10, 2010

Despite improvements in the global economy, chemicals, retail banking, consumer packaged goods, engineered products and services, oil and gas, and technology still need to transform.

Categories

Recent Comments

twitter Facebook Add to Technorati Favorites Alltop, confirmation that we kick ass

Copyright © 2009 Davis Brand Capital. All Rights Reserved.