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At Issue } essential reading

Brands Hype Social Network Presence

Steve Rubel
Monday, March 8, 2010

Today many marketers are tripping over one another to invade social networks in force. There is a social media land grab underway as businesses rush to set up hubs on the "big three:" Facebook, Twitter and YouTube. All at once, businesses large and small recognize that they need to go where the people congregate. And with 100 million Facebook users in the U.S., this movement is understandable. When your local pizzeria is promoting their Facebook page at the register, as mine does, then you know that marketing has changed.

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