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At Issue } essential reading

Hulu's a Towering Success -- Just Not Financially

Michael Learmonth
Monday, March 29, 2010

Hulu is everyone's favorite provider of TV on the web, but it's facing an ideological battle over its future. On one side are its network backers, which would like Hulu to become a paid service. On the other is the advertising community, which would like to keep Hulu free as a test-bed for new targeted-ad formats that can't be skipped. It's an important issue, because any debate about Hulu is a debate about the future of purely ad-supported TV, which is increasingly becoming an endangered species.

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