BP Rolling Out New Ads Aimed at Repairing Image
Monday, June 7, 2010
Undeterred by criticism of a new TV commercial featuring its leader, BP PLC is pressing ahead with a major ad campaign—in an effort to rescue its badly damaged image—as torrents of oil continue to spew into the Gulf of Mexico.
"We are preparing a series of ads to air over the next days and weeks," said Andrew Gowers, a spokesman for the British oil company.
President Barack Obama blasted the company on Friday for reportedly spending $50 million on television advertising as the company scrambles to fix its leaking well.
Read entire article >>>