Social Media Draws a Crowd

As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as the space is overrun with companies seeking to own the segment, from start-ups to public-relations firms. "You can't walk out your house without bumping into a social-media expert today, says Sean Corcoran, an analyst at Forrester Research. "The reality is the space is still very much a Wild West."

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