Audi Focuses On Making Premium Leap
Friday, July 16, 2010
Audi has spent several years building brand awareness and consideration in the U.S. market. Now the company, which saw sales increase 28% in June, is hoping to join the ranks of bona fide luxury brands. The company has focused much of its marketing muscle on vehicles like the A4, but the next phase will be a raft of premium vehicles positioned against vehicles like Mercedes-Benz S-Class and BMW 7-Series, says Loren Angelo, Audi's U.S. brand marketing manager.
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