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At Issue } essential reading

Despite Its Way With Women, Underdog Reebok Fixates on Nike

Rich Thomaselli
Monday, July 12, 2010

Observers are wondering why Canton, Mass.-based Reebok, after successfully readjusting its focus to target the women's market, and making great gains with both its ZigTech training shoe and its Easy Tone sneakers, would get back into the basketball-shoe endorsement business when that sector of the sneaker world is losing market share.

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