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At Issue } essential reading

Gmail Points to Possibilities of the Coming Data Decade

Steve Rubel
Monday, January 4, 2010

If you threw me on a desert island (one with internet connectivity) and said that I could use only one website, it would be Gmail. For the last five years Gmail has become the most indispensable tool in my communications and productivity system. I've even found a full-fledged Twitter client, Twitgether, that integrates into Gmail. My use of Gmail is unorthodox in that I also use it as a massive database -- a backup brain. For years now I have been e-mailing myself articles that I think I might need later. Along the way, Gmail gives me a preview of what the algorithmic, personalized future of advertising and media will undoubtedly resemble.

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