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At Issue } essential reading

A New Framework for Business Models

Mark W. Johnson
Friday, January 22, 2010

Quick: Describe your company's business model. Having trouble? That wouldn't surprise me. In reality, there isn't really any consensus about what the term "business model" even means. Suggestions range from the all-encompassing, everything-in-your-value-chain approach to the reductionist "A business model is nothing else than a representation of how an organization makes (or intends to make) money."

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