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At Issue } essential reading

What is Design Thinking, Really?

Venessa Miemis
Friday, January 15, 2010

If you’re a businessperson or someone interested in understanding how to facilitate innovation, you’ve probably heard of “design thinking” by now. Coined by IDEO’s David Kelley, the term refers to a set of principles, from mindset to process, that can be applied to solve complex problems.

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