Real Brand Opportunities in a Virtual Economy
Monday, February 8, 2010
Chances are, a good portion of your target audience is actively engaged in online games. And if they're there, you should be there, too.
Gamers are not passive observers; they're active and motivated participants. Brands have a chance to be part of that experience -- often in the very moment when players are willing to give something to get ahead in the game. This is a level of attention that few, if any, other media can offer.
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