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At Issue } essential reading

Open Innovation's Next Challenge: Itself

John Hagel III and John Seely Brown
Thursday, February 4, 2010

Are companies, with all their good intentions, getting the most from open innovation? We suspect that the initial successes, encouraging as they are, represent only the beginning. What if open innovation were defined more broadly and more ambitiously? Could even greater value be realized? If so, what would the next wave of open innovation look like?

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