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At Issue } essential reading

Marketers' Constitution Tenet #1

Bob Liodice
Tuesday, August 3, 2010

The first tenet of ANA's Marketer's Constitution is that "Marketing must become increasingly targeted, focused and personal." We all know that marketing works best when brands can have direct conversations with people. It works even better when those conversations are with audiences that want to hear specific product and service messaging. The simplicity and elegance of this objective is finally becoming reality.

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