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At Issue } essential reading

2010 Post-Recession Consumer Study

Ogilvy & Mather and Communispace
Friday, April 2, 2010

Today’s consumer is emerging from the recession with a radically new definition of the American Dream and a renewed sense in their own resourcefulness and priorities according to a just released quantitative study of 1200 consumers and qualitative research with nearly 700, conducted by Ogilvy & Mather Chicago in partnership with leading consumer insight company Communispace.

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