Overcoming the Obstacles To Social Business

While social media often commands favorable media attention, the less often told story is that successful initiatives are rare to come by and that there still a number of organizational roadblocks that managers need to overcome in order to make progress. Still, we are seeing signs of progress in the form of new efficiencies, more direct ways to connect with customers, and ways to make products and services better. From my experience working and talking with people in large, complex organizations, here are a small sample of obstacles to look for with suggestions on how you might overcome them:

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