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At Issue } essential reading

On Twitter And Social Networks, Brands Benefit From Conversations

Brian Solis
Thursday, November 19, 2009

A recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. Now we learn that Twitter users are actively paying attention to brands on the popular information network. According to research conducted by Performics and ROI Research, about half of Twitter users who were introduced to a brand on Twitter were compelled to search for additional information.

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