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At Issue } essential reading

Razorfish's FEED Study: Brands Are the New Celebrity

Stephanie Schomer
Tuesday, November 10, 2009

You know social media is a powerful tool for business when a grocery store attracts more Twitter followers than pop star Lady Gaga and almost as many as Miley Cyrus, whose departure drove her 2 million fans to make #MileyComeBack a trending topic for more than a day. If Whole Foods Market ever followed suit, its 1.5 million registered fans would surely start a virtual food fight.

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