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At Issue } essential reading

Al Gore Wants to Save Advertising, Too

Caroline McCarthy
Thursday, June 4, 2009

According to former Vice President Al Gore, the importance of sustainability doesn't just apply to the environment. It also is key to the future of advertising. "It really comes out of the environment, but in my opinion the key theme of this century really is sustainability," Gore said. "This theme of environmental sustainability has become a part of our culture, it's a part of our discourse, and I'm very optimistic that it will soon be a part of our policy."

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