Relationships are a Choice in Marketing

You don’t have to build relationships to sell things. McDonalds is sinking over $100 Million USD into their McCafe program, because they expect sales of those products to account for $1 Billion in sales. Do you think they give a rat’s anus about getting to know me? Not at all. Will their efforts work? I’m guessing yes. Even if they miss that Billion mark, it will be a pretty decent ROI in the end for their efforts. (We like coffee.)

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