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At Issue } essential reading

The Difference Between a Show And a Story

Seth Godin
Friday, February 6, 2009

The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time and money. The lesson of these ads is simple. Putting on a show is expensive, time-consuming and quite fun. And it rarely works.

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