Ideo's David Kelley on "Design Thinking"

The smell of ramen noodles wafts over the Stanford d.school classroom as David Kelley settles into an oversize red leather armchair for a fireside chat with new students. It's 80 degrees and sunny outside in Palo Alto, and as the flames flicker merrily on the big computer screen behind him, Kelley, founder of both the d.school and the global design consultancy Ideo, introduces his grad students to what "design thinking" -- the methodology he made famous and the motivating idea behind the school -- is all about. Today's task: Design a better ramen experience.

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