Sweet to Tweet

At first glance, Twitter has all the hallmarks of an internet fad. Britney does it and so does Lance. Barack has been at it for ages. It comes with its own quirky language. Messages are known as tweets and people who read your messages are called “followers”. Then there are the particular Twitter culture and modes of behaviour: sociability is enhanced by “retweeting” messages you find particularly illuminating – rebroadcasting them to your own followers. Among hardcore users, gratuitous self-promotion is frowned on. Yet there is more to this new internet fashion than meets the eye.

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