Is Marketing Evil?

Marketing works. If you spend time and money (with skill) you can tell a story that spreads, that influences people, that changes actions. Marketing can cause people to buy something that they wouldn't have bought without marketing, vote for someone they might not have considered and support an organization that would have been invisible otherwise. If marketing doesn't work, then a lot of us are wasting a great deal of effort (and cash). But it does.

Read entire article >>>