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At Issue } essential reading

Is Customer Loyalty Dead?

Mike Linton
Saturday, August 29, 2009

Are you more loyal to brands than you were 10 years ago? Are there any businesses that provide such a great product or service that you would never price-shop, and you'll declare your brand loyalty across your social networks? My guess is that you and your customers are much less loyal than you were in the '90s.

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