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At Issue } essential reading

In a 'Content Snacking' Age, Will Ads Still Be Welcome?

Steve Rubel
Monday, August 10, 2009

Media consumption is changing. You don't need me to tell you that. But you may be unaware just how much it's shifting as we embrace "the stream." What's the stream? It's a way of consuming content as a continuous feed of brief bits, singles, 10-minute videos, tweets and status updates. It reflects the societal shift from analog to digital. And it's a natural fit for the web, where attention spans are minuscule.

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