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At Issue } essential reading

No One Cares, You Are Doing It Wrong, And That Is Awesome

DJ Francis
Friday, November 14, 2008

Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed? In truth, marketing is only now becoming what it truly should have been - a conversation.

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