Archive for May 2008
At Issue } essential reading
Branding In An Age Of Authenticity
Marketers and pundits may be focusing too much on the Internet’s impact as an advertising channel — and not enough on how it changes the way that consumers know and interact with brands in their lives.
Against Green
When "green" is slapped on every product, magazine cover and campaign that doesn't involve clubbing baby seals, dumping toxic sludge into the ocean or bloodying the fingers of child-laborers in Cambodia it has clearly lost its meaning.
Where’s Home?
For many Americans - rootless and unbound to place - this is not an easy question.
Web Remains a World Away for Big Brands
Web commerce may be well into its second decade, but as few as a third of global luxury brands are selling online and half of those who currently do not sell online have no plans to do so.
How Asia Shops
Many newcomers to India complain loudly about the inefficiency of the nation's retailers: the poky shops inhabited by sleepy shopkeepers and dusty merchandise. They might be more forgiving if only they acquired a taste for paan.
Exposing Washington's Spinning Permanent Campaign
In a White House full of Bush loyalists, none was more loyal than Scott McClellan, the bland press secretary who spread the company line for all the government to follow each day. His word, it turns out, was worthless, his confessional memoir a glimpse into Washington's world of spin and even outright deception.
Perspectives: A Strong Brand Could Be The Best Survival Strategy
What is an appropriate strategy in a world where content has become overwhelmingly digital but where the existing hierarchies remain intact and where building new or unfamiliar skill sets is too risky or complex? Become the trusted brand.
Viacom and Google Should Share the Load
Viacom's suit seeks a better way to remove copyright-violating YouTube uploads. Why don't content creators and Web sites both foot the bill?
China Earthquake Tragedy Recasts Olympics Sponsors
The catastrophic earthquake that rocked China's Sichuan province has changed the entire tenor of the coming Olympics.
Media Companies Endangered by Failure to Discard Outdated Business Models
Today, even as both large media corporations and emerging entrepreneurial enterprises are challenged to identify revenue-generating strategies that can achieve aggressive investor demands, and lip-service is paid to the demands of changing market conditions, most executives remain committed to outdated and dangerous mass-media-dependent economic models.
