Archive for March 2008
At Issue } essential reading
What Will Media Buying Look Like in 10 Years?
Hundreds of Consumer Segments, Marketers Making Media and No More Upfront
FCC Chair: ISPs Must Disclose Interference With Traffic
Federal Communications Commission Chair Kevin Martin once again indicated that the agency is considering requiring Internet service companies to disclose to consumers whether they impede traffic to applications in order to manage traffic.
What to Do About Online Attacks
A critique of the five basic strategies that companies use when confronted by negative consumer- and employee-generated content on the Web.
To Aim Ads, Web Is Keeping Closer Eye on You
A famous New Yorker cartoon from 1993 showed two dogs at a computer, with one saying to the other, “On the Internet, nobody knows you’re a dog.” That may no longer be true.
FCC Chairman Says 'Balance' is Key to Net Neutrality
In 2005, the FCC approved four "principles" that summarize the basic rights of Internet end users: end users have the right to access content; run applications and services; connect devices to the network; and to expect competition among network, application, service and content providers. But the controversy over network neutrality remains.
Text Generation Gap: U R 2 Old (JK)
Innovation has always spurred broad societal changes.
Eight Reasons Plagiarism Sucks
It harms readers, in its heart beats a lie, it corrupts, and five more.
America's Most Admired Companies
Which companies have the best reputations? Apple tops the list, Google and Berkshire Hathaway move up, and Costco cracks the top 20 this year.
Striking A Balance: The Ad Network/Exchange Analogy
Over the last twelve months, there’s been a lot of attention on a new category in the online advertising ecosystem – the ad exchange.
