Archive for June 2008
At Issue } essential reading
Jerry Yang is Out of Choices and He Wants Microsoft
Hysterics aside, Ballmer still has a plan in mind. Aside from the fact that his company is woefully behind both Google and Yahoo, it has little presence in what he believes are the two most important sectors: advertising and search.
Wal-Mart Plans New Logo to Update Image
Wal-Mart Stores Inc. is about to change one of the most familiar logos in corporate America.
Microsoft Seeks Path Beyond the Gates Legacy
Friday is Bill Gate's last day as a full-time worker at Microsoft, marking the unofficial end of his career as a business leader. And what a career it has been.
The Road Runs Out: Streetwear Adapts As Market Implodes
At the start of the decade, musicians and producers like Jay-Z, Jennifer Lopez, Sean "Diddy" Combs, Beyoncé Knowles, 50 Cent and Eve were eager to extend their brands into apparel. Today, record sales are plummeting and many music artists' lines are struggling.
Google Tests Using Your Search Data to Tailor Ads to You
Google assigns every computer that visits its sites a unique identifying number — known as a cookie — and records searches and other activities in an unimaginably large file along with those cookies. The company has maintained that it hasn’t used any of that information to draw inferences about users to target ads. Until now.
New-Media Focus Splits Associated Press Members
As the economic pressure on newspapers intensifies, the Associated Press, a 162-year-old newsgathering cooperative for the industry, is beginning to fracture.
Bloggers: Big Media Is Watching
The dustup between the AP and bloggers was just an early skirmish in what's likely to become a protracted war over how and where media content is published online.
Google's Open Source Android Phone Will Free the Wireless Web
Apple's device is an end in itself — a self-contained, jewel-like masterpiece locked in a sleek protective shell. Android is a means, a seed intended to grow an entire new wireless family tree. Google was never in the hardware business. There would be no gPhone — instead, there would be hundreds of gPhones.
How Apple Is Blurring the Line Between Marketing and Service
Why consumer-facing brands can benefit from better customer interaction. <div class="story-photo"> <img src="http://adage.com/img/temp-top-story.jpg" alt="bull rider"> </div>
The Social Media Gender Gap
With the next wave of innovation likely to target women more than men, the gender gap on social media will only widen. Naturally, male adoption of social media will grow as well. It just won't keep pace with the expanding engagement among female users. Here's why.
